Creating and using funnels
A funnel is a sequence of steps you expect visitors to go through, for example "pricing page → sign-up page → Signed up event". Strabber counts how many sessions or visitors reached each step and shows where they dropped off. For each step, you can open the recordings and logs of the sessions that stopped there, so you can see why.
Funnels are built from the recordings you already have. You don't need to add any code, and changing a funnel recalculates it for any period, including the past.
Create a funnel
- Open Funnels and click New funnel.
- Enter a Name, such as "Checkout funnel".
- Add the Steps, in order (see below).
- Choose what the funnel counts in Count by, and which Device to include.
- Click Create funnel.
A funnel has 2 to 10 steps.
Add steps
Click Add step and choose the step type:
- Page: the visitor opened a page. Pick a condition and enter the URL, for example Starts with
https://example.com/checkout. - Event: the visitor triggered one of your events. Choose the event from the list. If there are no events yet, create them on the Events page first.
Page steps support Is equal to, Contains, Starts with and Ends with, and their opposites. Conditions other than Is equal to ignore case.
Use the arrows next to a step to move it up or down, and Remove step to delete it.
A step counts only if it happens after the previous one. For each session, Strabber takes the first time it reached step 1, then the first time it reached step 2 after that, and so on. A visitor who opens the sign-up page before the pricing page doesn't count as reaching step 2 of "pricing → sign-up".
Count by sessions or visitors
The Count by setting decides what one entry in the funnel is:
- Sessions: all steps must happen in one session. Use this for flows that are usually completed in one visit, such as checkout.
- Visitors: steps can happen across the visitor's sessions in the selected period. Use this for longer journeys, such as reading the pricing page on Monday and signing up on Wednesday. Visitors are matched across sessions in the same browser.
The Device setting limits the funnel to Desktop, Tablet or Smartphone sessions, or includes All devices.
Read a funnel
Open a funnel from the list or the sidebar to see its report. Choose the period with From and To, or with the 7 days, 14 days, 30 days and 90 days shortcuts. The report shows the last 30 days by default.
The summary at the top shows:
| Metric | What it means |
|---|---|
| Entered funnel | Sessions or visitors that reached step 1. |
| Completed funnel | Sessions or visitors that reached the last step. |
| Conversion rate | Completed funnel as a percentage of Entered funnel. |
| Biggest drop-off | The step after which the largest share of sessions or visitors left. |
The Conversion by step chart lists every step with the number of sessions or visitors that reached it and their percentage of step 1. Between steps, it shows the percentage that continued and how many dropped off. Below the chart, you can see what share of all sessions or visitors in the period entered the funnel.
The funnel counts sessions recorded in the selected period. Deleted recordings aren't included.
If nobody matched the first step in the period, try a longer period or check the first step's URL.
Watch the sessions that dropped off
The buttons below the chart select a step: Stopped at step 1, Stopped at step 2 and so on, and Completed for the sessions that reached the last step. Each button shows how many sessions it includes. You can also click the drop-off count between two steps in the chart.
For the selected step, the funnel shows:
- Recordings: the latest sessions that stopped at the step. Click All recordings to open the full list in Recordings, already filtered to these sessions.
- Logs: the latest console logs and errors of those sessions. Click All logs to open them in Logs.
You can also open the recordings or logs of a step with the buttons next to it in the chart.
Watching a few recordings of the sessions that stopped at the biggest drop-off is usually the quickest way to find what blocks visitors, such as a broken button, a confusing form or a JavaScript error.
Edit, rename or delete a funnel
- To change the steps, Count by or Device, click Edit steps on the funnel's page. The report is recalculated for any period, so nothing is lost.
- To rename a funnel, click its name at the top of its page.
- To delete a funnel, click the delete button on its page, or select funnels in the list and click Delete selected. Recordings and events aren't affected.
If an event used in a funnel is deleted, the step shows as Deleted event. You can still edit the rest of the funnel.