Understand User Engagement

Get a visual analysis of user behavior for every page on your site.

Discover hot places

Identify areas that capture users' attention and those they tend to overlook.

Eliminate the unnecessary

Identify elements that users never engage with.

Improve cross-platform

Examine how the usage of your site varies across phone, tablet, and computer.

Strengthen A/B testing

Analyze better by generating heatmaps for all A/B testing variations.

Useful for Every Person on the Team

Not only for developers but also for other significant roles within the team. Session replay tool is good for:

UI/UX Designers

Digital Marketers

Growth / CRO Specialists

E-commerce Managers

Product Managers

UI/UX Designers

See exactly where users focus — and where they don’t.

Design interfaces based on real attention, not assumptions.

Identify high-attention and ignored areas

Improve visual hierarchy and layout

Optimize content placement and structure

Validate design decisions with real data

Reduce friction in key user flows

Example insight
Users ignore important content placed below the fold

Why it matters
Repositioning content improves engagement and usability

Digital Marketers

Optimize pages based on real user attention.

Understand what drives engagement and what gets ignored.

Analyze landing page performance visually

Optimize CTA placement and visibility

Identify drop-off zones on long pages

Improve messaging and content structure

Increase campaign effectiveness

Example insight
Users abandon the flow at step 2

Why it matters
Fixing this increases conversion and retention

Growth / CRO Specialists

Find what blocks conversions — and fix it fast.

Use heatmaps to uncover hidden friction in your funnels.

Identify conversion blockers instantly

Analyze user behavior across funnels

Test and validate optimization hypotheses

Discover missed opportunities for growth

Improve performance with data-backed changes

Example insight
Users drop off before reaching key conversion elements

Why it matters
Removing friction leads to measurable conversion growth

E-commerce Managers

See what drives purchases — and what doesn’t.

Understand how users interact with products and buying flows.

Analyze product page engagement

Optimize “Add to cart” visibility

Improve checkout flow usability

Identify distractions in buying journeys

Increase revenue through better UX

Example insight
Users focus on images but ignore the purchase button

Why it matters
Improving layout increases add-to-cart rate and sales

Product Managers

Understand what features actually get attention.

See how users interact with key product areas.

Measure feature visibility and engagement

Identify underused functionality

Validate product decisions

Support roadmap prioritization

Align product with real usage

Example insight
A new feature receives little to no interaction

Why it matters
Improves feature adoption and product focus

Got more questions? Our 24/7 support team is here and eager to assist you with answers.

Discover hot places of your website.

Understand User Engagement

Useful for Every Person on the Team

Start unlocking user insights today